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Ekalaya Bhattacharya presents Offline Meetups

He starts with 'If in India you do not follow cricket, something is wrong with you'

So to make meet-ups fun - he has the idea of appointing ambassadors

royal challengers

1. Selecting Ambassadors - based on loyalty and passion of RCB

2. What's in it for Ambassador - personalized team jerseys, ID card, recognition, an official email id

3. Ambassador has to co-ordinate meet-ups: much like tweet-ups with tweeple not organized by twitter but by people on twitter but meet-up with an agenda -(for trivia, board games, drinks, biking, trips) The Ambassador has to ensure that no one gets bored.

4. Getting meet-ups sponspored - because it helps direct exposure to people, online coverage and presence to the RCB website. He becomes the bridge between the CM's and the fans therby helping in communicating all the initiatives of RCB to the fans. As the IPL builds up and the loyalty of a fan towards his team increases, many will start traveling to watch RCB matches - so fans can help other fans travel to matches.

5. Social Media Angle: Ambassadors responsibility to update the site with the pictures, updates on meetups on facebook, twitter.

6. Awards: most active RCB city, most regular attendee, ambassador of the year. Should be evaluated to check if he is managing his responsibilities properly, have elections etc.

His presentation pushed us to elect ambassadors for cities right after. So it was a productive presentation. Good Job Ekalavya! :)

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Latest comments

VERY VERY professional presentation though!!! orkuts Death n all!! highly professional!! n yeah amazing work keep it up!!
vignesh-sridhar on 14 Jun 2010, 09:44 AM
Had to rush through it because of the time constraint. You can view the ppt at: http://www.slideshare.net/ekalavya/royal-challengers-bangalore-ipl-offline-meetups-rcb-summit
Ekalavya-Bhattacharya on 14 Jun 2010, 06:57 AM
Another great idea from ekalavya here, the offline meet-ups, an excellent way to make sure fans from not only bangalore, but also from different cities get together and increase the fan base....a bit fast presentation as the time constraint was there in the end, but surely RCB management can take many things from his idea, infact few things will be implemented on an induction basis this year itself, a great motivation for all the fans from RCB management which is bridging the gap with its fans in this way.........
Rossisboss on 13 Jun 2010, 06:05 AM
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Dipen is in-charge of Royal Challengers Bangalore community. It’s his job to live, sleep and breathe RCB! In his free-time, he watches more cricket.


He, along with the fab members of the Fan Advisory Board, plot new schemes to engage with fans and trouble shoot their problems.


Feel free to write to him on community@royalchallengers.com.