Loyalty Program by Vinayak Sanjay
He presents in an 'Interactive Style'
Here is his idea:
His Loyalty Program is specially designed and conducted for RCB fans and club members. His idea is connected to the King Club Membership calling it RCKC Membership :)
He says: RCB members should promote their loyalty everywhere they go, stickers on their cars, badges, wristbands etc.
Loyalty Program will start at Rs. 1000
Who becomes members out of all of the fans?
Selected invites to various contests and events
Priority booking for the members
Who are premium members?
Merchandise + Stadium Tours + exclusive invites to meet players + exclusive auction of memorabilia
But what is the King Club?
King Club benefits started with an effort to promote the benefits that Kingfisher's airlines passengers get with a view to leveraging these benefits to the fans as well.
Watch the discussion here:
What is your take on the Loyalty Program presentation by Vinayak Sanjay? Will you spend money to be part of the RCB Membership Club? How many of you already have a King Club Membership?
Together with the Fan Advisory Board - They run all the activities, meetups and contests on RCB - on and off the Site.
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