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Get the latest updates on every move Team RCB makes, straight from the Community Manager.

Loyalty Program by Vinayak Sanjay

He presents in an 'Interactive Style'

Here is his idea:

royal challengers

His Loyalty Program is specially designed and conducted for RCB fans and club members. His idea is connected to the King Club Membership calling it RCKC Membership :)
He says: RCB members should promote their loyalty everywhere they go, stickers on their cars, badges, wristbands etc.
Loyalty Program will start at Rs. 1000

Who becomes members out of all of the fans?
Selected invites to various contests and events
Priority booking for the members

royal challengers

Who are premium members?
Merchandise + Stadium Tours + exclusive invites to meet players + exclusive auction of memorabilia

But what is the King Club?
King Club benefits started with an effort to promote the benefits that Kingfisher's airlines passengers get with a view to leveraging these benefits to the fans as well.

Watch the discussion here:


What is your take on the Loyalty Program presentation by Vinayak Sanjay? Will you spend money to be part of the RCB Membership Club? How many of you already have a King Club Membership?

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Vinayak Sir's presentation is really a good one and he has some great ideas.
Yeah I am there with Kings Club!!
jackky on 13 Jun 2010, 02:40 AM
 
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ABOUT THE
COMMUNITY MANAGER
Dipen is in-charge of Royal Challengers Bangalore community. It’s his job to live, sleep and breathe RCB! In his free-time, he watches more cricket.

 

He, along with the fab members of the Fan Advisory Board, plot new schemes to engage with fans and trouble shoot their problems.

 

Feel free to write to him on community@royalchallengers.com.