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Designer Masaba Gupta for women’s cricket

Designer Masaba Gupta for women’s cricket

Fashion designer Masaba Gupta’s love for cricket is no secret. The 24-year-old fashion designer, daughter of cricketing legend Sir Vivian Richards is a sworn fan of the sport—and simply cannot get enough of the IPL.

Masaba is looking to take her passion for cricket one step further—by associating with the Women’s International Cricket League (WICL). In a new and exciting first for women’s cricket, Masaba’s eponymous design label,’Masaba’ will be associated with WICL as the official sporting apparel design partner. Through this association, she will design the jerseys and gear for the first ever women’s IPL tournament.

Says Shaun Martyn – Director of WICL, “Bringing Masaba in to design women’s playing and training cricket apparel seemed perfect as we were looking to create an identity through design and packaging of the sport. A partnership with this fantastic young designer seemed to complete the picture.”

An excited Masaba believes this project allows her to fuse her two varied passions. She explains, “As a designer, integration across fields is what really gives a brand dimension, diversity and visibility. I am extremely excited about this opportunity as I love cricket and design and could not see a more perfect collaboration on the two subjects.” A small panel of international players will work with Masaba to design playing and training gear that will be functional, feminine and different.

The general opinion among women cricketers is that the sport needs to move in the same way as tennis and golf. It's time that it became a stand-alone product. Presentation of the game and the players is an integral part of moving the women’s game to the next level.

Photo Credit:- India Today

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