RCB wins Silver at IAA Olive Crown Awards
RCB won Silver at the IAA Olive Crown Awards ceremony in the Digital Category for it's 'Go Green' initiative. The third edition of the IAA Olive Crown Awards was held in Mumbai on April 1st, 2013. India’s first awards for creative excellence in communicating sustainability or ‘green’ advertising, IAA Awards were launched in 2011.
The Go Green initiative is a small step towards addressing the issue of global warming and reducing its impact on the environment. A CSR initiative, RCB started this initiative with the intention of reducing their carbon foot print, and has been successful in doing so over the years.
RCB has been encouraging fans to adopt energy efficient and eco-friendly options in their lifestyles by pledging emission reductions. In the past RCB players cycled from their hotel to the stadium to raise awareness on reducing fuel consumption and going green. A sapling exchange also happens between teams at all RCB matches played on the home ground, as a symbol of the spirit of green cooperation between the two playing teams. All these initiatives and more have been undertaken by RCB to reduce their carbon footprint.