Credit where credit is due
Firstly, I would like to thank RCB fan Suresh Ananth for highlighting, in his comments on my last BLOG, that I did not acknowledge the sterling bowling performance delivered by Vinay Kumar in Pepsi IPL 6. I do read all BLOG comments and must offer my sincere apologies for overlooking Vinay. I certainly agree with Suresh - Vinay bowled beautifully for much of the tournament and realized 23 wickets. He was definitely part of our success on the field.
Indeed, we always need to give credit where credit is due. On this topic, it is fitting that I give credit to India for their performance in their opening Champions Trophy (CT) match against South Africa. It was hard for me to predict a winner at the outset as both teams have great players and have recently produced great results. As a South African living in India, my heart was pulled in 2 directions when it came to backing a particular result. I am nevertheless pleased to say a very well done to Team India and RCB players like Virat Kohli who played their role in a winning result. It was also great to see our Kiwi international Daniel Vettori back in action against Sri Lanka in their first CT match.
The final scores for the opening CT match between India and South Africa highlight that 280 runs in 50 overs no longer guarantees a winning score. India scored 332 and South Africa reached over 300 in the chase. Personally I believe that this is the positive influence of the T20 match format and 300 runs in 50 overs cricket will become a par score going forward for most competitive teams. While some still debate the future of the 50 overs game, faster run rates and more exciting cricket – a spin off of faster-scoring T20 behaviour – adds to the appeal of the 50 overs game.
On the RCB front, you’ll be pleased to know that we are currently evaluating a new merchandise online platform. We will soon reveal our new designs, merchandise items and offer all our loyal fans special discount prices on our 2013 merchandise items. Visit us online at www.royalchallengers.com and/or www.liveinstyle.com and watch this space as we roll out out some very special RCB memorabilia over the next few weeks. Pepsi IPL 2013 may be over for RCB, but we continue to bring you the best of RCB all year round as a lifestyle brand you can be proud of.
We continue with an in-depth evaluation of our 2013 tournament in terms of our operational activities, commercial contracts and relationships in order to be prepared for the months ahead and refreshing our strategy for 2014 and beyond. We need to be patient and wait for the 2013 Champions League to conclude, as well as the current investigations into spot fixing and BCCI administrative matters, before the new rules and regulations for Pepsi IPL 2014 will be released.
We are particularly pleased to note the significant growth in fan support and interaction across all our social media platforms, campaigns and activations. Stay connected as we explore new opportunities to engage and celebrate in true RCB spirit going forward.
VP-Commercial, Operations & Cricket Academy
Royal Challengers Bangalore
The World's First Carbon Positive Cricket/Sports Team & Franchise
Russell Adams, VP-Commercial Operations and Cricket Academy at Royal Challengers Bangalore. Former KKR Venue Manager (Eden Gardens) and consultant of their CSR/Cricket Academy. A South African born in Cape Town and former Cricket Manager of the Western Province Cricket Association. He was the Team and Operations Manager of the Nashua Cape Cobras cricket franchise and was appointed the Project Manager at Newlands Cricket Ground for the inaugural ICC World Twenty20 South Africa 2007 tournament.