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Even the “Greats” stumble

So the soccer craziness of the FIFA World Cup has come to an end. Wimbledon is also over for another year. Do you notice something that both these tournaments, and many others, have in common? Something that can happen to any team or anyone, at anytime, regardless of the amount invested in terms of time, money or passion.

There will always be times when the so-called “greats” stumble and fail.

Who would have thought that Brazil would lose 7-1 in a World Cup semi final? And players like Murray, Nadal, Sharapova, and Serena Williams would fail to meet the expectations and reach the finals.

Failure does not detract from their talent, commitment or passion. I believe it makes them even hungrier to get back to the top of their game and start winning again. It leads to tough questions about character, planning and strategies. And paves the way for honest evaluation, innovative reinvention and continuous improvement.

RCB are asking these questions as we seek to learn from the experiences of IPL 7 and plan our way forward.

All champions have to absorb losses. And all champions keep on playing until they get it right. This is the mantra we apply as we move forward, open to learning and determined to get it right.

Great performances

Well done to Chris Gayle on scoring his first century in the Caribbean Premier League (CPL) recently and to Ravi Rampaul on taking 4/32 in 4 overs for his CPL side. It is worth noting that Ravi has 52% dot balls to his credit at this stage of the CPL tournament. Also, well done to Sajan. Sajan who you ask? Sajan is a passionate RCB fan that travelled more than 1000km over many days to come and see me in person to provide input on Team RCB. It was both humbling and refreshing to listen to his constructive inputs. We agreed to disagree on certain points but reached a mutual understanding on others. Congratulations too to AB De Villiers. His batting performances for South Africa in the ODI’s and First Test against Sri Lanka was a treat to watch and history in the making for South Africa.

Time out/Reach out

As with any professional year, it is important to take time out. I will be on annual leave next month but will return refreshed to take on the challenges that lie ahead and keep you updated with our plans. However, before then there’s time to acquire new knowledge and skills, through another conference on social media marketing to support us as we seek new and innovative ways to engage with RCB fans through social media platforms.

Yours in cricket,


VP-Commercial, Operations & Cricket Academy

Royal Challengers Bangalore

The World's First Carbon Positive Cricket/Sports Team & Franchise

Countdown to IPL 8

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About Russell Adams

Russell Adams, VP-Commercial Operations and Cricket Academy at Royal Challengers Bangalore. Former KKR Venue Manager (Eden Gardens) and consultant of their CSR/Cricket Academy. A South African born in Cape Town and former Cricket Manager of the Western Province Cricket Association. He was the Team and Operations Manager of the Nashua Cape Cobras cricket franchise and was appointed the Project Manager at Newlands Cricket Ground for the inaugural ICC World Twenty20 South Africa 2007 tournament.

Russell's Photos
  • Russell addressing the Fans
  • Russell accepting RCBs welcome!