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Reflection and Review

Despite a sound strategy, RCB’s IPL7 will be remembered for failure to translate strategy into the effective on-the-field execution necessary to take our team into the play-offs.

There were high levels of confidence and great expectations of the newly constituted RCB team following IPL auction 2014. Media, cricket commentators and fans alike were generally very positive about the strategy of retaining a small core of potentially match-winning players – Kohli, Gayle and de Villiers – and improving the balance within the team by bolstering bowling (Starc, Aaron and Dinda) and acquiring a good finisher (Morkel). The appointments of a new head coach (Dan Vettori) as well as new batting and fielding coach (Trent Woodhill) and bowling coach (Allan Donald) were also well received.

However, despite a strong start in the UAE and glimmers of potential match-winning performances during certain matches, the team failed to bounce back to consistently winning ways after a narrow loss to KKR and a batting collapse against Royals.

Nevertheless, we are most heartened by the loyalty and passion of RCB fans, always supporting us, through thick and thin. A thorough reflection and review of IPL7 in terms of ‘where/how/why’ things went wrong is underway, with the intention of addressing these issues going forward.

New Initiatives in IPL7

Despite on-the-field performances not delivering as intended, IPL7 witnessed a number of exciting off-the-field initiatives.

A more focused sponsorship strategy resulted in six new sponsorship partners: Huawei Telecommunications, Bolt by Tata Motors, Britannia, Fortuna Builders, Just Dial and Ed Hardy. We also built on our Augmented Reality of Tickets, launched a new RCB mobile application and enabled e-commerce through Google Plus and our new online partner Amazon. The RCB Player Wall (an LED TV screen) was another new innovation, displaying fan messages to players directly in the team hotel.

Another new “fan first” was achieved when RCB became the first franchise and only cricket team (in the world) to provide free Wi-Fi connectivity to fans at the Chinnaswamy Stadium during home games. This allowed our fans to share content and their amazing RCB in-stadium experience with the rest of the world. The in-stadium fan experience was further enhanced through 50 “Ask Me Anything” volunteers who were deployed outside the stadium on match days to assist our fans face to face.

Proud achievements

We are proud to note and congratulate the following RCB stars on their recent success.

- Varun Aaron and Virat Kohli – Selected for the India squad to tour England
- Virat Kolhi – International cricketer of the year (CEAT cricket awards)
- Vijay Zol – Young Player of the year (CEAT cricket awards)
- AB de Villiers – South African cricketer of the year award
- Chris Gayle – 100th test match, WI versus New Zealand

Saying good-bye and thank you

Our contract with Reebok, our apparel partner since inception, comes to an end. Reebok kitted out our squad and support staff with great professionalism and quality over the years, but a change incorporate vision and strategy means they will no longer support cricket and Team RCB going forward. We thank our friends at Reebok for their support over the years and wish them well with their new focus.

Looking ahead

Remember to watch out for the second RCB Corporate Cricket Championship taking place in October 2014. If you are employed, put together a team of colleagues and get in on the action. More news to follow!

Yours in cricket,

Russell

VP-Commercial, Operations & Cricket Academy

Royal Challengers Bangalore

The World's First Carbon Positive Cricket/Sports Team & Franchise

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Latest comments

Great reflection and thoughts put by russell. Indeed a lot was expected but team rcb ended up a disappointing 7th. As fans we would like to also get more access to contests / games / innovation .. Looking forward to RCB rewards which has been long pending
Sachinbengaluru on 28 Jun 2014, 08:14 PM
its been year gap for RCB REWARDS .. so many rcb fans are inactive please release some contest or games and rewards ...
kpanu on 27 Jun 2014, 03:26 PM
About Russell Adams

Russell Adams, VP-Commercial Operations and Cricket Academy at Royal Challengers Bangalore. Former KKR Venue Manager (Eden Gardens) and consultant of their CSR/Cricket Academy. A South African born in Cape Town and former Cricket Manager of the Western Province Cricket Association. He was the Team and Operations Manager of the Nashua Cape Cobras cricket franchise and was appointed the Project Manager at Newlands Cricket Ground for the inaugural ICC World Twenty20 South Africa 2007 tournament.

Russell's Photos
  • Russell addressing the Fans
  • Russell accepting RCBs welcome!