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Mainstream hip-hop and Indian classical music? How many people can say they're good at combining the two? Brodha V can. He has mastered the art of adding Carnatic flair to booming rap. One of India's best rappers, Brodha V is famous for his expertise in mixing traditional tunes with fast and furious rap, spitting bars with that desi twist.
Brodha V's love for going beyond the conventional is evident in his multifaceted style of music that infuses local flavours in the fabric of rap. His earliest inspirations for blending the two came from AR Rahman's 'Pettai Rap'. Having grown up in a traditional household during the 90's, classical music was a large part of Brodha V's growing up years. During his teenage years he was influenced by western artists like Eminem, Timbaland and 2Pac. As a teenager, hip hop music became an outlet for expression. He decided to experiment with the two by mixing classical melodies over western sequences. What started off as an experiment soon became his signature style of music. Brodha V's style of composition is a new dawn of fusion music that pushes the boundaries between varied music styles.
Moving away from the stereotypical rappers, Brodha V's story style lyricism is a bold shift from slang laden lyrics that are typically associated with rap. His compositions are lyrical and are known for their catchy hooks. Brodha V's work caught the attention of multiple bollywood and South Indian music producers . His most notable associations include Chennai Express, Mujhse Fraaandship Karoge and Kaaki Sattai. In these projects he has worked with stalwarts like Vishal and Shekhar, Shah Rukh Khan, Benny Dayal and Anirudh Ravichander. More recently, Brodha V has been involved with the path breaking Bollywood movie "Gully Boy" and even makes an appearance in it. Brodha V collaborated with artist Sanjeev Thomas on a campaign to raise awareness for Congenital Heart Defect using heartbeats donated by the public. Brodha V stirred up a hornet's nest through his song "Shook Ones- Freestyle" by calling out artists who plagiarize content from other artists, and draws attention to the disparity in media attention given to artists from South India vs North India. In addition to performing shows across India, Brodha V was also invited to perform for the Music Matters festival in Singapore in 2018. As an ambassador for a cellphone brand, Brodha V performed in the largest unboxing event conducted for the release of a phone, that set a Guinness World Record.
As an indie artist, Brodha V believes that good music does not require a record label to become successful. From creating independent content to promoting oneself, artists don't need labels to play their music. His single 'Way too easy' is a rebellious number about proving haters wrong and believing in oneself. His message is that instead of merely obsessing over naysayers, use the rage to work that much harder. People will constantly try to put you down, but prove them all wrong, do the impossible and make it look way too easy! Over the last few years Brodha V's singles like Aathma Raama, Aigiri Nandini, Round Round and Indian Flava has garnered a loyal fan base for his style of music. His latest hit 'Naachne Ka Shaunq' in collaboration with Raftaar has garnered over 15 million views in the first couple of weeks of launch. The song has been made with the intention to drive the public away from meaningless hip hop/rap numbers that just have a catchy hook towards rap that have a proper message and isn't just another dance number.